We Are uncovr media

We Discover Media Connections

About Us

UNCOVr is a research driven media agency with a focus on collaboration and fresh thinking. 

We help national and local brands connect with their best prospects in a platform for learning and growth


UNCOVr's process leads to business success

We help advertisers explore what's possible by inspiring and guiding them to the optimum media solution for their brand. Our process comes to life when we deliver vertical-focused insights to deliver maximum value.

Collaboration is key

No idea is created in a vacuum– We do our best work when we roll up our sleeves and brainstorm solutions with our partners. This is how the best ideas are created.


We created UNCOVr to immerse ourselves in our clients’ businesses. Our days aren’t consumed with agency red tape– The people establishing a relationship with you will be the people working to grow your business.


We have tools. The same ones we helped create for the big agencies we once worked… and some new ones too. We are grounded by the numbers. Upfront research ensures no surprises before your media investment.

Experience Matters and we have done it all 

If it's media, we've planned it and if they don't exist, we've been known to create an opportunity from scratch. Audio, Video, Digital, Print, Outdoor, Experiential – the UNCOVr team has the solution to any need.

UNCOVr Leadership

Senior leaders who actually do the work, currently collaborating with 30+ experts who do anything we can't       

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Mike LaBella, Owner / Media Research and Negotiations

Mike takes his 20+ years of experience from agencies large and small and will personally research, ideate and negotiate your traditional media executions.

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Andrea Giancontieri, Digital Strategy and Activation Director

A digital pioneer who has been UNCOVr's digital leader since day one. Andrea manages display, mobile, search and social campaigns... plus all the analytics behind the curtain.


See Our Featured Projects

UNCOVr media has been active since 2014. Here are some brief snapshots of what makes our agency unique. Our client's success is our best accolade.


We wanted to test radio but had no creative. Working with our media partners we were the first radio advertiser to feature a shark from Shark Tank, Lori Greiner, in our advertising - and the talent and record was negotiated as added value within the media package! This relationship expanded into a 3-year partnership


UNCOVr's market testing tool allowed a methodological expansion from 4 local markets to a national campaign with 3x the CPM savings. At the peak of the national campaigns, UNCOVr fluctuated between the #1 and #2 ranking of the largest buyers of network radio in Boston

Society of Grownups (a MassMutual Company)

In partnership with MassMutual and IDEO, UNCOVr media was the media AOR for the brand launch of the millennial focused venture. We leveraged the visual components of this design heavy campaign to connect with the younger target in geotargeted local and digital environments. With an authentic voice and unique concept, this campaign drove a tremendous amount of foot traffic and web activity and helped elevate the PR buzz even more.

Atrius Health

An active partner since the beginning, knowing the challenges our partners at Atrius Healthcare in Boston were having with COVID-19 we wanted to find a way for them to connect with the frontline workers keeping the city going. Leveraging our partnerships with the outdoor media community we have received over $150K in free media to let Boston know we’re here for them. Very proud about this campaign and the impact it continues to have. This was only possible because of our local partners and simply just putting in the effort… we love when we can make a small difference.


Where to Find Us

Sorry, we don't have a fancy million dollar home office with a trophy case and video brag wall for you to visit. We prefer to come to you; keeps our costs lower and makes your time more productive.

We were virtual before virtual was cool. We're not scrambling to adapt to the "new world", we live it and our clients love how we are different.

Let's chat and see how we can help your business. Please reach out via email or phone. We're always accessible and excited to learn more.

Contact Information
Mailing Address

PO Box 170284
Boston, MA
02116 USA

Email Us At


Call Us At

Phone/Fax: 617.987.4242